When one thinks the world of you or a quality of yours, puts you on a pedestal, sings your praises – you manifest this trait or your overall being more deeply. You exude this, moreso than you did before. Significance. Connection.
And when the same person/people also challenge you; your views, knowledge, perspectives, the way you colour your world, likely resulting in growth – a key core human need, does this not make for a favourable association?
Whatever the nature of the relationship – professional, platonic or romantic – is it not an association that one strives to acquire?